Mikel Urmeneta arrived, folded up in a bag and delivered by a courier mail service. This is how he entered the Social Sciences Building of the University of Navarra. And it was in this curious fashion that the closing ceremony began of the fifteenth edition of the 2007 World Convention of Malofiej - Computer Graphics which has been jointly organized by the University and the Society for News Design.
The public, made up of professionals from the world of design and the communication media, warmly received this imaginative stroke from Urmeneta, who set down his ideas in a recorded version along with the dummy. He was also accompanied by the Kukuxumusu head of Communications and new technologies, Ramon Arellano. Under the title “Advantages of foldable information”, Urmeneta revealed the ideas and details behind some of the most popular Kukuxumusu drawings, and he explained how, through these drawings, the Kukuxumusu trademark has managed to create a singular universe.
Urmeneta compared computer graphics, “which tries to clear up doubts”, with the tee shirts and drawings from Kukuxumusu, “which tries to create doubts”. The dummy, accompanied by the recorded voice, sent over from New York by Mikel Urmeneta, added that his firm likes to commercialize messages which are at the same time ambiguous, confusing, contradictory and with multiple readings so that each person can interpret them in his own manner. These reflections were accompanied by some of the best drawings from the firm.
Urmeneta used the presence of the dummy to ratify once again the validity of the title of his talk, as he stated that the principle advantage of foldable information is that it permits him to be present in the University of Navarra without, in fact, being physically there.
And this final talk brought the conference to a close. A conference, which has been attended not only by Mikel Urmeneta’s dummy, but also by people of reference in the world of computer graphics and design such as, Javier Zarracina, graphics director at “The Boston Globe”, Matt Ericssson, assistant director at “The New York Times”, or Alejandro Tumass, editor of computer graphics for the Argentinean newspaper, “Clarin”.